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The easiest way to improve your church’s website is to improve your main headline. But if you’re having trouble crafting the perfect set of words, one trick I love to offer churches is to just use someone else’s words! Instead of talking about themselves, they use testimonies from people within as their main headline.The first sentence on Cornerstone’s website reads, “Real life happens everyday.Learn more by clicking here - When it comes to design, New Spring is my absolute favorite. Their headlines are a bold, chunky sans-serif, and their paragraph text is an elegant, refined serif — a perfect pairing.Not only that, but across the entire site you’ll find beautiful photography that authentically captures what it feels like to be part of New Spring.You can listen to my entire conversation with him here - Perhaps the most important part of your church’s website is the headline.The key is to make the headline about your potential visitor and not about your church. Instead, find the intersection between your church and a potential new visitor – Grace Hills Church does this exceptionally well. Each of these sites was handpicked and compiled by Brady Shearer with help from the Pro Church Tools team.
When crafting the main headline on your church’s website, make sure that you tap into an existing problem that your church can help with.Instead of tapping into our human longing for community, this headline addresses our universal craving for hope.Each one of us, at one time or another, has felt hopeless.is a story of a young family finding a home at The Oaks.Sure, you can craft the perfect headline, but nothing beats storytelling.